In The News: Archive
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October 2, 2014 | In the News | Pacific Standard
Prof. of Marketing Keisha Cutright is featured for her research that finds religious affiliation and close identification with brands fill the same basic psychological needs.
September 30, 2014 | In the News | Marketplace
Prof. of Legal Studies and Business Ethics Kenneth Shropshire discusses the FCC’s decision to end the NFL blackout rule.
September 29, 2014 | In the News | Marketwatch
Prof. of Operations and Information Management Marshall Fisher is noted for a study on the return of investment from training sales people.
September 29, 2014 | In the News | The Financial Times
Prof. of Operations and Information Management Katherine Milkman is featured for research that she co-authored on overworked employees failing to complete routine secondary tasks.
September 29, 2014 | In the News | CNBC
Prof. of Finance Jeremy Siegel explains why investors should not sell China stocks due to the unrest in Hong Kong.
September 26, 2014 | In the News | The Wall Street Journal
Prof. of Marketing John Zhang comments on whether the use of mobile-payment services will be better for the economy.
September 25, 2014 | In the News | Chicago Tribune
Prof. of Marketing Americus Reed offers ways that brands can be more authentic when using identity-marketing messages.
September 25, 2014 | In the News | The Daily Pennsylvanian
The Daily Pennsylvanian highlights an orientation attended by new deans at Penn, including Wharton’s Geoffrey Garrett.
September 24, 2014 | In the News | Human Resources Magazine (UK)
Prof. of Management Adam Grant and Practice Prof. of Management Stewart Friedman are included on HR Magazine’s “Most Influential International Thinkers 2014” list.
September 24, 2014 | In the News | The New York Times
The New York Times cites research from the Zicklin Center on transparency in political spending among tech firms.
September 23, 2014 | In the News | The Wall Street Journal
Prof. of Business Economics and Public Policy Olivia Mitchell writes an op-ed on how people miscalculate insurance needs.
September 23, 2014 | In the News | CNBC.com
Prof. of Management Ethan Mollick discusses the use of Kickstarter and Indiegogo for crowdfunding campaigns.
September 23, 2014 | In the News | The Washington Post
Prof. of Legal Studies and Business Ethics Kevin Werbach is featured for his work with the Federal Communications Commission in the late 1990s.
September 22, 2014 | In the News | Bloomberg Businessweek
Prof. of Operations and Information Management Howard Kunreuther, Prof. of Marketing Robert Meyer, and Managing Director of the Risk Management and Decision Processes Center Erwann Michel-Kerjan write an op-ed explaining why understanding risk is critical to planning insurance coverage.
September 20, 2014 | In the News | Fortune
Emeritus Prof. of Management Lawrence Hrebiniak is featured for his comments on when a co-CEO structure can help a company.
September 20, 2014 | In the News | The New York Times
Prof. of Marketing David Bell discusses when it is in the best interest of a celebrity to endorse a product.
September 19, 2014 | In the News | Bloomberg Businessweek
Bloomberg Businessweek highlights the unveiling of the new Wharton/Sirus XM studio devoted to Wharton Business Radio.
September 19, 2014 | In the News | The Huffington Post
Prof. of Management Adam Grant provides five tips for overcoming the fear of public speaking.
September 19, 2014 | In the News | Marketplace
Prof. of Real Estate Susan Wachter explains the “new normal” in the housing market.
September 17, 2014 | In the News | Fast Company
Prof. of Operations and Information Management Maurice Schweitzer is featured for the research he co-authored with PhD candidate Emma Levine on when lying can be considered moral.