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Wharton knowledge is unmatched. This, combined with the passionate, entrepreneurial energies of our faculty, students and alumni, makes for a dynamic community: a place where knowledge fuels action with ever expanding consequence for the world.
An extensive exploration of Wharton’s identity led by Dean Thomas S. Robertson and a team of committed faculty revealed just how central the creation, dissemination and impact of knowledge is to the Wharton brand.
See below for media coverage of our brand campaign.
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August 23, 2012 | ForbesWharton’s “Knowledge for Action” brand platform is featured in a story about making college an “irresistible brand.”
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July 2, 2012 | Bloomberg BusinessWeekWharton’s “Knowledge for Action” positioning campaign is mentioned in a discussion of MBA admissions.
- June 28, 2012 | Wharton@Work
Prof. of Marketing George Day explains how Wharton faculty employed strategies taught in Wharton’s Competitive Marketing Strategy program to develop the School’s “Knowledge for Action” brand campaign.
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May 30, 2012 | ForbesWharton’s new positioning campaign is featured in an article about successful branding.
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May 14, 2012 | Times of IndiaDean Thomas Robertson is interviewed about Wharton’s new positioning campaign.
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April 30, 2012 | PR NewserWharton’s new brand campaign is highlighted, featuring commentary from Dean Thomas Robertson.
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April 29, 2012 | Inside Higher EdDean Thomas Robertson is quoted regarding the data-driven process of defining the Wharton brand.
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April 26, 2012 | EconomistProf. of Marketing George Day discusses the process of creating Wharton’s “Knowledge for Action” brand platform.
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April 24, 2012 | BrandChannelWharton’s “Knowledge for Action” brand platform is highlighted, featuring commentary from Dean Thomas Robertson, Prof. of Marketing Patti Williams, and Ira Rubien, executive director of Marketing and Communications.
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April 18, 2012 | Daily PennsylvanianDean Thomas Robertson and Profs. of Marketing Patricia Williams and George Day are interviewed about Wharton’s new brand campaign, which is centered on the concept of “Knowledge for Action.”
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April 17, 2012 | Today’s CampusIra Rubien, Wharton’s executive director of Marketing and Communications, is interviewed about Wharton’s new brand campaign. (PDF)
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April 16, 2012 | Technically PhillyWharton’s new brand campaign is highlighted, featuring recent commentary from Dean Thomas Robertson.
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April 12, 2012 | Poets & QuantsProf. of Marketing George Day, who chaired the faculty committee to create Wharton’s new brand campaign, discusses the rigorous, data-driven process of defining the Wharton brand.
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April 4, 2012 | Wall Street JournalDean Thomas Robertson discusses Wharton’s forthcoming brand campaign that underscores the School’s focus on knowledge, analytics, and rigor.
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