Tag: knowledge for

knowledge for action infographic
May 30, 2012 | In the News | Forbes

“Knowledge for Action” in Forbes

Wharton’s new positioning campaign is featured in an article about keys to successful branding.
Posted in In the News |
robertson_thomas
May 14, 2012 | In the News | Times of India

Dean Thomas Robertson in the Times of India

Dean Thomas Robertson is interviewed about Wharton’s new positioning campaign.

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robertson_thomas
April 29, 2012 | In the News | Insider Higher Ed

Dean Thomas Robertson in Insider Higher Ed

Dean Thomas Robertson is quoted regarding the data-driven process of defining the Wharton brand.
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day_george
April 26, 2012 | In the News | Economist

Prof. George Day in the Economist

Prof. of Marketing George Day discusses the process of creating Wharton’s “Knowledge for Action” brand platform.

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finance frequency
April 24, 2012 | In the News | BrandChannel

“Knowledge for Action” in BrandChannel

Wharton’s “Knowledge for Action” brand platform is highlighted, featuring commentary from Dean Thomas Robertson, Prof. of Marketing Patti Williams, and Ira Rubien, executive director of Marketing and Communications.

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knowledge for action infographic
April 20, 2012 | Feature Stories

The Power of Wharton Knowledge

Wharton turns the brand lens on itself and finds that “Knowledge for Action” sets the School apart.  (from Wharton Magazine)

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knowledge for action infographic
April 18, 2012 | In the News | Daily Pennsylvanian

Dean Thomas Robertson, Prof. Patricia Williams, and Prof. George Day in the Daily Pennsylvanian

Dean Thomas Robertson and Profs. of Marketing Patricia Williams and George Day are interviewed about Wharton’s new brand campaign, which is centered on the concept of “Knowledge for Action.”

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robertson_thomas
April 16, 2012 | In the News | Technically Philly

Dean Thomas Robertson in Technically Philly

Wharton’s new brand campaign is highlighted, featuring recent commentary from Dean Thomas Robertson.

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day_george
April 12, 2012 | In the News | Poets & Quants

Prof. George Day in Poets & Quants

Prof. of Marketing George Day, who chaired the faculty committee to create Wharton’s new brand campaign, discusses the rigorous, data-driven process of defining the Wharton brand.

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robertson_thomas
April 4, 2012 | In the News | Wall Street Journal

Dean Thomas Robertson in the Wall Street Journal

Dean Thomas Robertson discusses Wharton’s forthcoming brand campaign that underscores the School’s focus on knowledge, analytics, and rigor.

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