Wharton EMBA Blog

October 18, 2014 | In the News | The Economist

Prof. David Bell in the Economist

Prof. of Marketing David Bell is cited for research from his new book, “Location is (Still) Everything,” on the importance of location to online retailers.

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October 17, 2014 | Feature Stories | Financial Times

Marketing, statistics and rock ‘n’ roll

Wharton Professors Reed, Edmans and Niedermeier are featured in a story about rock bands formed by business school faculty.

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October 16, 2014 | In the News | Fortune

Prof. Michael Useem in Fortune

Prof. of Management Michael Useem discusses the need for hospitals to gain the trust of their patients through total transparency.

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October 16, 2014 | In the News | CNBC Closing Bell

Prof. Jeremy Siegel on CNBC’s Closing Bell

Prof. of Finance Jeremy Siegel explains why he thinks it is still possible for the Dow Jones to reach 18,000 by the end of the year.

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October 16, 2014 | In the News | The New York Times

Prof. Jerry Wind in the New York Times

Prof. of Marketing Jerry Wind offers commentary on the campaign used by Stetson to market their new cologne.

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October 14, 2014 | In the News | Vox

Profs. Barbara Kahn and Stephen Hoch in Vox

Prof. of Marketing Barbara Kahn and Emeritus Prof. of Marketing Stephen Hoch explain whether early holiday sales actually benefit retailers.

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October 14, 2014 | In the News | The Atlantic

Profs. Olivia Mitchell and Amanda Starc in the Atlantic

Prof. of Business Economics and Public Policy Olivia Mitchell and Prof. of Health Care Management Amanda Starc comment on public sector employers choosing to cut healthcare benefits for retirees.

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(Thu, 23 Oct 2014 17:13:10 +0000)

Bring Your Own Persona: Rethinking Segmentation for the New Digital Consumer

New products like Apple Pay are exposing user preferences for payments and sharing data. That means companies should re-think how they segment their digital consumers, writes Scott Snyder in this opinion piece....

(Thu, 23 Oct 2014 14:07:03 +0000)

Radical Innovation, Part I: Unleashing Creativity

You can't legislate innovation. But companies can either actively encourage it or “take whatever creativity exists in an organization and kill it very quickly,” says Kimberly A. Wagner....

(Wed, 22 Oct 2014 16:23:41 +0000)

Snapchat and the Liability Conundrum

The recent Snapchat leak sheds light on how tough it is to find someone to blame when apps, networks and servers are increasingly interconnected. ...

(Wed, 22 Oct 2014 16:07:52 +0000)

The Value of Schmoozing in the Age of Social Media

Recent Wharton research finds that the use of enterprise social media may improve firms' bottom lines, but it also -- surprisingly -- may help workers avoid being laid off. ...

(Wed, 22 Oct 2014 14:59:05 +0000)

Marketing Needs a Collaborative Approach to Win Over Customers

Marketers today must take a highly collaborative approach internally to satisfy today’s empowered digital customers....

(Tue, 21 Oct 2014 18:15:00 +0000)

How Modi Can Deliver on the Promise of ‘Make in India’

The Indian government has launched a “Make in India” campaign to boost manufacturing and jobs — but the key question is: Will companies bite?...

(Mon, 20 Oct 2014 19:55:01 +0000)

Is It Time for Your ‘Careercation’?

Burned out from the experience of starting and running two entrepreneurial ventures, author David Niu set out on a journey to recharge. ...

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