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October 18, 2014 | In the News | The Economist
Prof. of Marketing David Bell is cited for research from his new book, “Location is (Still) Everything,” on the importance of location to online retailers.
October 17, 2014 | Feature Stories | Financial Times
Wharton Professors Reed, Edmans and Niedermeier are featured in a story about rock bands formed by business school faculty.
October 16, 2014 | In the News | The Huffington Post
Practice Prof. of Management Stewart Friedman suggests exercises for improving work/life integration.
October 16, 2014 | In the News | Fortune
Prof. of Management Michael Useem discusses the need for hospitals to gain the trust of their patients through total transparency.
October 16, 2014 | In the News | CNBC Closing Bell
Prof. of Finance Jeremy Siegel explains why he thinks it is still possible for the Dow Jones to reach 18,000 by the end of the year.
October 16, 2014 | In the News | The New York Times
Prof. of Marketing Jerry Wind offers commentary on the campaign used by Stetson to market their new cologne.
October 15, 2014 | In the News | The New York Times
Prof. of Management Emilie Feldman is cited for research on the financial impact of corporate spinoffs.
(Fri, 24 Oct 2014 18:14:46 +0000)
Recent announcements by HBO and CBS seem to herald the beginning of an era of a la carte plans for TV. But that doesn’t mean prices will go down. ...
(Fri, 24 Oct 2014 15:17:43 +0000)
Care.com CEO Sheila Lirio Marcelo told the audience at a recent Wharton conference how women can become better leaders by grappling with their insecurities....
(Thu, 23 Oct 2014 17:13:10 +0000)
New products like Apple Pay are exposing user preferences for payments and sharing data. That means companies should re-think how they segment their digital consumers, writes Scott Snyder in this opinion piece....
(Thu, 23 Oct 2014 14:07:03 +0000)
You can't legislate innovation. But companies can either actively encourage it or “take whatever creativity exists in an organization and kill it very quickly,” says Kimberly A. Wagner....
(Wed, 22 Oct 2014 16:23:41 +0000)
The recent Snapchat leak sheds light on how tough it is to find someone to blame when apps, networks and servers are increasingly interconnected. ...
(Wed, 22 Oct 2014 16:07:52 +0000)
Recent Wharton research finds that the use of enterprise social media may improve firms' bottom lines, but it also -- surprisingly -- may help workers avoid being laid off. ...
(Wed, 22 Oct 2014 14:59:05 +0000)
Marketers today must take a highly collaborative approach internally to satisfy today’s empowered digital customers....