Wharton EMBA Blog

bell_david
October 18, 2014 | In the News | The Economist

Prof. David Bell in the Economist

Prof. of Marketing David Bell is cited for research from his new book, “Location is (Still) Everything,” on the importance of location to online retailers.

Also posted in In the News | Tagged , | Comments Off
reedDrum210x141
October 17, 2014 | Feature Stories | Financial Times

Marketing, statistics and rock ‘n’ roll

Wharton Professors Reed, Edmans and Niedermeier are featured in a story about rock bands formed by business school faculty.

| Comments Off
friedman210x141
October 16, 2014 | In the News | The Huffington Post

Prof. Stewart Friedman in the Huffington Post

Practice Prof. of Management Stewart Friedman suggests exercises for improving work/life integration.

Also posted in In the News | Tagged , | Comments Off
useem210x141
October 16, 2014 | In the News | Fortune

Prof. Michael Useem in Fortune

Prof. of Management Michael Useem discusses the need for hospitals to gain the trust of their patients through total transparency.

Also posted in In the News | Tagged , | Comments Off
siegel 210x141
October 16, 2014 | In the News | CNBC Closing Bell

Prof. Jeremy Siegel on CNBC’s Closing Bell

Prof. of Finance Jeremy Siegel explains why he thinks it is still possible for the Dow Jones to reach 18,000 by the end of the year.

Also posted in In the News | Tagged , | Comments Off
wind_jerry
October 16, 2014 | In the News | The New York Times

Prof. Jerry Wind in the New York Times

Prof. of Marketing Jerry Wind offers commentary on the campaign used by Stetson to market their new cologne.

Also posted in In the News | Tagged , | Comments Off
feldman_emilie
October 15, 2014 | In the News | The New York Times

Prof. Emilie Feldman in the New York Times

Prof. of Management Emilie Feldman is cited for research on the financial impact of corporate spinoffs.

Also posted in In the News | Tagged , , | Comments Off
(Fri, 24 Oct 2014 18:14:46 +0000)

A La Carte TV Is Coming — But Will Consumers Be Better Off?

Recent announcements by HBO and CBS seem to herald the beginning of an era of a la carte plans for TV. But that doesn’t mean prices will go down. ...

(Fri, 24 Oct 2014 15:17:43 +0000)

Care.com’s Sheila Lirio Marcelo: Overcoming the ‘Imposter Syndrome’

Care.com CEO Sheila Lirio Marcelo told the audience at a recent Wharton conference how women can become better leaders by grappling with their insecurities....

(Thu, 23 Oct 2014 17:13:10 +0000)

Bring Your Own Persona: Rethinking Segmentation for the New Digital Consumer

New products like Apple Pay are exposing user preferences for payments and sharing data. That means companies should re-think how they segment their digital consumers, writes Scott Snyder in this opinion piece....

(Thu, 23 Oct 2014 14:07:03 +0000)

Radical Innovation, Part I: Unleashing Creativity

You can't legislate innovation. But companies can either actively encourage it or “take whatever creativity exists in an organization and kill it very quickly,” says Kimberly A. Wagner....

(Wed, 22 Oct 2014 16:23:41 +0000)

Snapchat and the Liability Conundrum

The recent Snapchat leak sheds light on how tough it is to find someone to blame when apps, networks and servers are increasingly interconnected. ...

(Wed, 22 Oct 2014 16:07:52 +0000)

The Value of Schmoozing in the Age of Social Media

Recent Wharton research finds that the use of enterprise social media may improve firms' bottom lines, but it also -- surprisingly -- may help workers avoid being laid off. ...

(Wed, 22 Oct 2014 14:59:05 +0000)

Marketing Needs a Collaborative Approach to Win Over Customers

Marketers today must take a highly collaborative approach internally to satisfy today’s empowered digital customers....


University of Pennsylvania Logo

© 2014 The Wharton School , University of Pennsylvania