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November 20, 2015 | Feature Stories | Penn Current
Wharton Marketing Professor and “identity theorist” Americus Reed discusses his research, sports branding, and his band with fellow professors.
November 18, 2015 | In the News | Vox
Prof. of Marketing Deborah Small explains why the “identifiable victim effect” is so powerful.
November 16, 2015 | In the News | Philadelphia Inquirer
Prof. of Management Michael Useem discusses the future of the Dupont Co. under new CEO Edward Breen.
November 15, 2015 | In the News | The Globe and Mail
Prof. of Operations, Information and Decisions Maurice Schweitzer shares the key elements of a successful corporate apology.
November 14, 2015 | In the News | Philadelphia Inquirer
Prof. of Marketing Americus Reed offers commentary on retailers using nostalgia as a marketing strategy.
November 12, 2015 | In the News | Marketplace
Prof. of Marketing Barbara Kahn shares her thoughts on the “shop local” movement.
November 12, 2015 | In the News | KUER-FM
Prof. of Management Philip Tetlock is interviewed about his research on superforecasting.
(Mon, 30 Nov 2015 20:57:21 +0000)
More often than not, the recipients of microfinance are women. But the relative local power of the patriarchy can affect how those programs work in surprising ways, Wharton's Tyler Wry says. ...
(Mon, 30 Nov 2015 20:55:45 +0000)
In just one day, Alibaba Group generated a massive $14.3 billion in gross sales -- seven times the volume Cyber Monday generated last year....
(Fri, 27 Nov 2015 15:27:03 +0000)
Individuals and companies are increasingly putting their money behind social impact initiatives. But how can programs be successfully designed, financed and measured in terms of outcomes?...
(Fri, 27 Nov 2015 15:00:41 +0000)
In this current season of giving, when Americans make the most charitable donations, a Penn expert on philanthropy offers useful advice for donors....
(Wed, 25 Nov 2015 16:28:43 +0000)
Wharton professor of health care management Patricia Danzon discusses Cuba's health care system....
(Tue, 24 Nov 2015 20:09:19 +0000)
While America grows more culturally diverse, businesses are struggling with the question of whether it’s possible to communicate a single, homogenous message — especially at this time of year....
(Mon, 23 Nov 2015 21:30:15 +0000)
Latin America is destined to emerge as one of the most important regions in the global market for mobile telephones, experts say. ...