Connect with Wharton
February 4, 2016 | In the News | Marketplace
Prof. of Marketing Americus Reed discusses the dangers in a company having multiple branding messages.
February 2, 2016 | In the News | U.S. News & World Report
Prof. of Marketing David Reibstein explains how countries can benefit by focusing on their brand.
February 2, 2016 | In the News | New York Times
Prof. of Management David Hsu offers commentary on competition within the technology industry.
January 29, 2016 | In the News | Associated Press
Prof. of Business Economics and Public Policy Michael Sinkinson shares his thoughts on paywalls as a viable strategy for media organizations.
January 27, 2016 | In the News | Mashable
Prof. of Marketing Jonah Berger discusses why certain content goes viral.
January 27, 2016 | In the News | Wall Street Journal
Prof. of Operations, Information and Decisions Karl Ulrich discusses the value in merging entrepreneurship with a strong education.
January 27, 2016 | In the News | Financial Times
Dean Geoffrey Garrett shares his thoughts on studying for an MBA.
(Wed, 10 Feb 2016 16:54:19 +0000)
Xerox’s split into two companies unravels its 2009 merger with Affiliated Computer Services. Will the spinoff prove any more successful than the decision to merge in the first place?...
(Tue, 09 Feb 2016 21:07:35 +0000)
Recent speculation that Amazon plans to open several new brick-and-mortar stores has sparked a debate about the online retailer’s future strategies....
(Tue, 09 Feb 2016 18:29:13 +0000)
Many cities have adopted land use policies encouraging greater density as a way to reduce traffic and related pollution. But new research by Wharton's Gilles Duranton finds that such initiatives don't have as dramatic an impact as officials would lik...
(Tue, 09 Feb 2016 18:18:10 +0000)
Europe is undergoing three major restructurings that should strengthen its banking, capital markets and economic standing, writes Kalin Anev Janse, secretary general of the European Stability Mechanism....
(Tue, 09 Feb 2016 16:46:08 +0000)
Jane Black and Brent Cunningham are writing a book about what would spark healthy eating in this country -- taking lessons from Huntington, W.Va., which got a diet intervention from celebrity chef Jamie Oliver....
(Mon, 08 Feb 2016 20:21:37 +0000)
Most countries say they favor free and fair trade. But is protectionism really dead? And if not, how does it affect the progress of emerging markets? ...
(Mon, 08 Feb 2016 19:15:06 +0000)
Businesses are adopting new business models as a result of Internet of Things-enabled devices in cyber-physical systems, says Sokwoo Rhee, one of the U.S. government’s chief overseers of this technology....