Recent Stories
Professor Kent Smetters and the Penn Wharton Budget Model are cited in a Washington Post article about proposed tax cuts.
Professor Kevin Werbach speaks with CNBC about the growing popularity of blockchain among students.
Professor of Accounting Jennifer Blouin speaks with CNN about whether proposed tax cuts will really help the middle class.
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Johnson & Johnson Gift Provides Undergraduate Financial Aid and Serves Communities through the Nursing/Wharton Impact Scholars Loan Program
PHILADELPHIA, PA, June 15, 2018 – The University of Pennsylvania is pleased to announce a gift of $1 million from Johnson & Johnson to the School of Nursing and the Wharton School. This investment launches the Nursing/Wharton Impact Scholars Loan Program, a program that will increase the number of health care leaders with expertise in both ...Read More
Penn Launches Strategic Collaboration with Ripple to Accelerate Innovation in Blockchain and Cryptocurrency
PHILADELPHIA, PA, June 4, 2018 — The Wharton School and the School of Engineering and Applied Science at the University of Pennsylvania today announced the launch of The Ripple Project at Penn. This joint-school effort is supported by the blockchain-based global payments leader Ripple under its just-announced University Blockchain Research Initiative. The goal of this ...Read More
Wharton to Host 52nd Annual Global Forum in New York City, June 13-15
WHAT: 52nd ANNUAL WHARTON GLOBAL FORUM You are invited to the first Wharton Global Forum ever to be held in New York City, home to Wharton’s largest alumni population. This event will bring together alumni speakers — leaders in business, government, media, academia, and the nonprofit world — to share their deep expertise and elite insider perspectives with the ...Read More
New Book Explains Why Long-Term Thinking Is Your Best Short-Term Strategy
In GO LONG, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel reveal how some of the world’s most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth. PHILADELPHIA, PA, MAY 8, 2018—The lifespans ...Read MoreHow Smart Companies Are Competing with Amazon
BARBARA E. KAHN’S NEW BOOK, THE SHOPPING REVOLUTION, REVEALS A FRAMEWORK THAT ANY COMPANY CAN USE TO CREATE A POWERFUL RETAIL STRATEGY PHILADELPHIA, PA, MAY 3, 2018—A quick look at the headlines reveals the challenges facing retailers… Retail defaults are at a historic high, with Toys R Us, Claire’s, and other retailers filing bankruptcy. The decline ...Read MoreWharton Customer Analytics to Celebrate 10th Anniversary at Annual Conference Featuring Evite, Cadillac and Microsoft
Two-day event will explore how companies leverage analytics with keynote addresses and hands-on seminars PHILADELPHIA, PA – The Wharton Customer Analytics Initiatives (WCAI), a part of the Wharton School of the University of Pennsylvania, will host its annual conference, Successful Applications of Customer Analytics, May 9-10, 2018 at the Inn at Penn. The event will feature ...Read MoreIllinois Institute of Technology, Stuart School of Business Wins Annual WRDS-SSRN Innovation Award™
PHILADELPHIA, PA – Wharton Research Data Services, SSRN and Elsevier are pleased to announce Illinois Institute of Technology, Stuart School of Business as the winner of the 2018 North America WRDS-SSRN Innovation Award™, honoring emerging business schools. Wharton Research Data Services (WRDS), the leading data research platform and business intelligence tool for corporate, academic and government ...Read More
Knowledge@Wharton
- Moving Beyond LinkedIn: A Better Strategy for Switching Careers July 19, 2018Finding a new job within your chosen field can be daunting, but changing careers presents an even bigger challenge. A new book by psychologist Dawn Graham explains how to make it happen.
- Can Anything Stop Cyber Attacks? July 19, 2018The U.S. must wake up to the seriousness of cyber attacks on its sovereignty, economy and way of life, experts said at the Penn Wharton Budget Model’s first Spring Policy Forum.
- How Emotional Marketing Can Drive Business Growth July 19, 2018The field of analytics is uncovering a deeper understanding of what customers value. One insight: Successful insurgent companies rely on emotional marketing appeals.
- Politics over Profit: When Is It Right to Turn Away Customers? July 19, 2018Following the Red Hen incident with Sarah Sanders, a question arises: How far should businesses go in expressing political views? Wharton and other experts weigh in.
- Fight to Win: How a Little Friction Sparks Innovation July 19, 2018Contently co-founder Shane Snow says in a new book that it’s not always a good thing if team members get along well.
- Why Augmented Reality Is the Next Big Innovation in Mapping July 19, 2018According to Bill Kilday, author of 'Never Lost Again,' a second wave of innovation in mapping is coming, and it has to do with augmented reality.
- Janesville: A Story of Recovery After the Great Recession July 18, 2018When the GM plant in Janesville, Wisconsin, shut down, taking thousands of jobs with it, the town had to figure out a new future.