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November 20, 2015 | Feature Stories | Penn Current
Wharton Marketing Professor and “identity theorist” Americus Reed discusses his research, sports branding, and his band with fellow professors.
November 18, 2015 | In the News | Vox
Prof. of Marketing Deborah Small explains why the “identifiable victim effect” is so powerful.
November 16, 2015 | In the News | Philadelphia Inquirer
Prof. of Management Michael Useem discusses the future of the Dupont Co. under new CEO Edward Breen.
November 15, 2015 | In the News | The Globe and Mail
Prof. of Operations, Information and Decisions Maurice Schweitzer shares the key elements of a successful corporate apology.
November 14, 2015 | In the News | Philadelphia Inquirer
Prof. of Marketing Americus Reed offers commentary on retailers using nostalgia as a marketing strategy.
November 12, 2015 | In the News | Marketplace
Prof. of Marketing Barbara Kahn shares her thoughts on the “shop local” movement.
November 12, 2015 | In the News | KUER-FM
Prof. of Management Philip Tetlock is interviewed about his research on superforecasting.
(Wed, 25 Nov 2015 16:28:43 +0000)
Wharton professor of health care management Patricia Danzon discusses Cuba's health care system....
(Tue, 24 Nov 2015 20:09:19 +0000)
While America grows more culturally diverse, businesses are struggling with the question of whether it’s possible to communicate a single, homogenous message — especially at this time of year....
(Mon, 23 Nov 2015 21:30:15 +0000)
Latin America is destined to emerge as one of the most important regions in the global market for mobile telephones, experts say. ...
(Fri, 20 Nov 2015 20:50:13 +0000)
Is social media capable of growing up someday — reacting quickly, but also digesting the facts and subtle contours of arguments, and fixing its gaze on a subject until resolution? Or is it just not built for traction?...
(Fri, 20 Nov 2015 20:20:36 +0000)
Named CEO of Deloitte last March and listed in Crain’s “50 Most Powerful Women in New York” for 2015, Cathy Engelbert attributes her success to one personality trait above all: confidence....
(Thu, 19 Nov 2015 20:37:49 +0000)
In a new book, 'The Internet to the Inner-Net,' Google’s Gopi Kallayil challenges the idea that there is never enough time in our digitally connected world....
(Thu, 19 Nov 2015 19:30:26 +0000)
Wharton's Robert Hughes contends that it doesn't take long to find examples of ethical behavior being practiced even in the absence of serious legal consequences. He finds that laws, even weak ones without specific sanctions, serve a definite purpose...