Wharton EMBA Blog

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February 4, 2016 | In the News | Marketplace

Prof. Americus Reed on Marketplace

Prof. of Marketing Americus Reed discusses the dangers in a company having multiple branding messages.

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world national flags
February 2, 2016 | In the News | U.S. News & World Report

Prof. David Reibstein in U.S. News & World Report

Prof. of Marketing David Reibstein explains how countries can benefit by focusing on their brand.

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Competition
February 2, 2016 | In the News | New York Times

Prof. David Hsu in the New York Times

Prof. of Management David Hsu offers commentary on competition within the technology industry.

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Paywall
January 29, 2016 | In the News | Associated Press

Prof. Michael Sinkinson in the Associated Press

Prof. of Business Economics and Public Policy Michael Sinkinson shares his thoughts on paywalls as a viable strategy for media organizations.

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Ice Bucket Challenge. Handdrawn illustration of four persons linked to one idea
January 27, 2016 | In the News | Mashable

Prof. Jonah Berger on Mashable

Prof. of Marketing Jonah Berger discusses why certain content goes viral.

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Birth of IDEA. Concept background.
January 27, 2016 | In the News | Wall Street Journal

Prof. Karl Ulrich in the Wall Street Journal

Prof. of Operations, Information and Decisions Karl Ulrich discusses the value in merging entrepreneurship with a strong education.

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January 27, 2016 | In the News | Financial Times

Dean Geoffrey Garrett in the Financial Times

Dean Geoffrey Garrett shares his thoughts on studying for an MBA.

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(Wed, 10 Feb 2016 16:54:19 +0000)

Will Xerox’s Spinoff Unlock Value for Investors?

Xerox’s split into two companies unravels its 2009 merger with Affiliated Computer Services. Will the spinoff prove any more successful than the decision to merge in the first place?...

(Tue, 09 Feb 2016 21:07:35 +0000)

How Amazon Could Reinvent the Brick-and-mortar Store Experience

Recent speculation that Amazon plans to open several new brick-and-mortar stores has sparked a debate about the online retailer’s future strategies....

(Tue, 09 Feb 2016 18:29:13 +0000)

Why Better Urban Planning Won’t Reduce Traffic — but Taxes Will

Many cities have adopted land use policies encouraging greater density as a way to reduce traffic and related pollution. But new research by Wharton's Gilles Duranton finds that such initiatives don't have as dramatic an impact as officials would lik...

(Tue, 09 Feb 2016 18:18:10 +0000)

Europe’s Financial Reforms: What Are the Next Big Changes?

Europe is undergoing three major restructurings that should strengthen its banking, capital markets and economic standing, writes Kalin Anev Janse, secretary general of the European Stability Mechanism....

(Tue, 09 Feb 2016 16:46:08 +0000)

What ‘America’s Fattest City’ Can Teach Us About Food

Jane Black and Brent Cunningham are writing a book about what would spark healthy eating in this country -- taking lessons from Huntington, W.Va., which got a diet intervention from celebrity chef Jamie Oliver....

(Mon, 08 Feb 2016 20:21:37 +0000)

Is Free Trade Really Free? Why Protectionism Is Alive and Well

Most countries say they favor free and fair trade. But is protectionism really dead? And if not, how does it affect the progress of emerging markets? ...

(Mon, 08 Feb 2016 19:15:06 +0000)

The Internet of Things: Why Success Lies in Services

Businesses are adopting new business models as a result of Internet of Things-enabled devices in cyber-physical systems, says Sokwoo Rhee, one of the U.S. government’s chief overseers of this technology....


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