What: Through intensive lectures and hands-on exercises, the Wharton Seminars for Business Journalists, led by the Wharton School’s most prominent professors, help reporters gain a better understanding of key business and economic issues. This no-cost, one-day program will feature Wharton Professor Gad Allon and Adjunct Professor David Wessels on “Scaling Firm Operations and How Firms Use Social Media to Leverage Their Best Customers” and “Venture Capital and Firm Valuation,” respectively.
Celebrating its 50th anniversary this year, the Wharton Seminars for Business Journalists offers participants an opportunity to expand their knowledge, network with journalists from around the world, increase their exposure to leading experts and broaden their perspectives in a stimulating environment. This program is free of charge and open to a limited number of journalists.
When: March 8, 2018, 8:30 a.m. – 3:30 p.m. Registration deadline: February 26, 2018
Where: The Seminar will take place at Wharton San Francisco, 2 Harrison Street, 6th floor, San Francisco, CA 94105
How: Registration is required to attend this free Seminar. Visit the Seminar application.
Who: In recent years, reporters from media outlets such as San Francisco Chronicle, CNN, BuzzFeed, Reuters, New York Times, Marketplace Radio, China News and Los Angeles Times have attended the Seminars.
Eligibility: Applications are open to those who are employed or freelance full-time as a print, broadcast or online business journalists for legitimate media companies.
Key Take-Aways: Today’s global economy requires a strong foundation in business and economic knowledge for business journalists. At the Wharton Seminars for Business Journalists, participants:
- Gain an in-depth understanding of the fundamentals of business strategy
- Interact with colleagues from some of the world’s leading business news organizations.
- Receive a Wharton School Certificate of Completion.
For complete information on the Wharton Seminars for Business Journalists, visit <http://www.wharton.upenn.edu/journalists> or contact Michele Besso or Peter Winicov, Wharton Media Relations, at +1-215-898-8036 or communications@wharton.upenn.edu.
About the Wharton School
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 participants in executive education programs annually and a powerful alumni network of 96,000 graduates.
