A four-course, self-paced program designed to help professionals lead digital transformation and make better decisions with AI
PHILADELPHIA, April 9, 2026 – Wharton Online today announced the launch of its new Digital Strategy in the Era of AI Certificate, a fully online, self-paced credential designed to help professionals navigate digital disruption, evaluate where AI creates real value, and lead transformation with strategic clarity.
Built as a four-course learning journey, the certificate focuses on the decisions that determine whether digital and AI initiatives succeed or stall. Drawing on decades of Wharton research, the program moves beyond tools and trends to emphasize disciplined thinking, organizational alignment, and practical execution under uncertainty. Participants may enroll in individual courses or complete all four to earn the full certificate.
“Organizations are under pressure to act on digital and AI opportunities before the path forward is fully clear,” said Rahul Kapoor, David W. Hauck Professor and academic director of the program. “This certificate is designed to help leaders make better strategic choices in that environment – understanding where disruption is coming from, where AI creates value, and how to translate insight into action inside real organizations.”
The Digital Strategy in the Era of AI Certificate is designed for professionals responsible for shaping strategy, leading change, and making decisions in increasingly complex environments. Rather than treating digital transformation as a technology challenge, the program focuses on the strategic, organizational, and leadership capabilities required to move initiatives forward.
The certificate consists of four integrated online courses featuring faculty-led videos, applied exercises, and guided reflections:
- Navigating Digital Disruption – Led by Professor Rahul Kapoor, this course helps participants diagnose how disruption unfolds across industries, assess organizational readiness, and evaluate innovation and platform strategies. Learners build practical frameworks for making informed strategic recommendations under uncertainty.
- Leading the Digital Organization – Taught by Professors Lori Rosenkopf and George Day, this course focuses on execution. Participants learn how to align structures, incentives, and leadership approaches to sustain transformation, balancing short-term performance with long-term adaptability.
- AI Strategy and Decision Making – Led by Professors Raghuram Iyengar and Prasanna Tambe, this course develops the strategic judgment needed to evaluate where AI creates value. Participants assess when to automate, augment, or rely on human expertise while navigating risks such as bias, data limitations, and overreliance on analytics.
- Advancing Digital Innovation – Taught by Professors Tyler Wry and Ethan Mollick, this course shifts from insight to execution. Learners evaluate digital opportunities, design business models, and test assumptions through disciplined experimentation, building initiatives that are both strategically sound and organizationally viable.
Together, the four courses form a cohesive progression that mirrors the realities of transformation work, from diagnosing disruption and designing organizations to applying AI and advancing innovation with discipline.
Courses are delivered fully online and asynchronously, allowing participants to begin at any time and progress at their own pace. Each course awards a digital badge and continuing education units upon completion, and learners who complete all four earn the Digital Strategy in the Era of AI Certificate, a verified Wharton credential that can be shared on professional profiles and resumes.
The program is designed for strategy leaders, transformation and innovation professionals, product and platform leaders, and general managers seeking to strengthen their ability to lead digital and AI-driven change. No technical background is required.
Enrollment for the Digital Strategy in the Era of AI Certificate and each individual course is now open.
About Wharton Online
Wharton Online, the Wharton School’s digital learning platform, makes high-quality business education available to learners anytime and anywhere. From certificate programs that issue Continuing Education Units to specializations across a variety of business and management topics, Wharton Online’s offerings equip learners to advance their careers. And with 100K certificate-earning learners and more than one million total learners who have accessed courses, Wharton Online boasts an impressive network of business leaders around the globe.
About the Wharton School
Founded in 1881 as the world’s first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With a faculty of more than 235 renowned professors, Wharton has 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year 100,000 professionals from around the world advance their careers through Wharton Executive Education’s individual, company-customized, and online programs, and thousands of pre-collegiate students explore business concepts through Wharton’s Global Youth Program. More than 105,000 Wharton alumni form a powerful global network of leaders who transform business every day. For more information, visit www.wharton.upenn.edu.
###
