New offering is the first comprehensive set of courses teaching online learners how big data is used to make real business decisions
Philadelphia, PA, September 1, 2015 — The Wharton School of the University of Pennsylvania has announced it will offer a “Business Analytics” Specialization through Coursera: the first comprehensive set of courses to teach not just what Big Data is, but how data is used to make real business decisions. Taught by some of Wharton’s most acclaimed professors, The Business Analytics Specialization is designed to enable learners to gain insights into how cutting edge businesses use data to optimize marketing, revenue, operations, hiring and management practices so they can make their own data-driven business decisions.
As with the Wharton’s successful Business Foundation specialization series, “Business Analytics” will feature a Capstone Project that allows participants to apply their knowledge to real-world business challenges. Wharton is proud to announce Yahoo! will serve as Capstone Partner for “Business Analytics.” Those who complete the series and capstone project will earn a Wharton Online Specialization Certificate.
“We are pleased to offer the first ‘Business Analytics’ specialization through Coursera to reach learners worldwide who want to speak the language of analytics,” said Anne Trumbore, director of Wharton Online. “With an understanding of data so critical to business managers today, there is a great need for the type of rigorous yet practical knowledge Wharton can provide.”
The “Business Analytics” specialization consists of four courses, each featuring up to four of Wharton’s most renowned professors. All professors are leaders in their field, using their research to advise major corporations on the best uses of analytics to address critical challenges facing those corporations today. The courses, which run for four weeks each, are:
- Customer Analytics—taught by Profs Eric Bradlow, Peter Fader, Raghuram Iyengar and Ron Berman with a start date of September 15, 2015;
- Operations Analytics—taught by Profs Noah Gans, Sergei Savin, and Senthil Veeraraghavan, with a start date of November 2, 2015;
- People Analytics—taught by Profs Cade Massey, Martine Haas and Matthew Bidwell, with a start date of December 1, 2015;
- Accounting Analytics—taught by Profs Brian Bushee and Christopher Ittner, with a start date of January 4, 2016
Additional details regarding course format and curricula of “Business Analytics” and all Wharton Online opportunities can be found at http://online.wharton.upenn.edu. An explanatory video featuring Wharton Dean Geoffrey Garrett is here: https://youtu.be/RAZmRxFszeo.
About the Wharton School
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 participants in executive education programs annually and a powerful alumni network of 94,000 graduates.
About Coursera
Coursera partners with over 120 top universities and educational institutions to offer hundreds of online courses and Specializations in topics from computer science to social psychology and beyond. Earn certificates from prestigious learning institutions for courses and projects developed in collaboration with top employers to teach the skills you need to succeed. Whether you want to advance your career or pursue a passion, Coursera provides open online education for everyone. For more information, visit www.coursera.org.
