What: The Wharton Customer Analytics Initiative (WCAI) will host its second annual Analytics Accelerator Summit featuring student presentations after a month-long Accelerator Challenge. Hand-selected Penn and Wharton students, ranging from undergrads to MBAs, have worked in tandem with four companies to solve real-world customer data analytics problems. From the internationally-acclaimed Barnes Foundation to data powerhouse Fuel Cycle, the Summit will showcase the students’ innovative solutions, processes and findings for each problem. Following the presentations, there will be a networking session for companies who are looking to introduce data and analytics methods or put their existing data to work.
Who:
- Raghu Iyengar, Professor of Marketing and Faculty Co-Director, WCAI
- Eric Bradlow, Professor of Marketing and Faculty Co-Director, WCAI
- Mary Purk, Executive Director, WCAI
- Participating companies:
When: Friday, November 2, 8:00 AM – 1:00 PM
8:00 – 8:30 AM: Registration and Breakfast
8:30 AM – 12:00 PM: Student & Company Project Presentations
12:00 – 1:00 PM: Networking Reception
Find full agenda here
Where: Steinberg Hall – Dietrich Hall, Room 351
3620 Locust Walk, Philadelphia, PA 19104
RSVP: Media registration is required to attend. Please request press credentials by contacting Wharton Media Relations at communications@wharton.upenn.edu or 215-898-8036.
About Wharton Customer Analytics Initiative
The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent research center focusing on the development and application of customer analytics methods. WCAI is the intersection of academia and industry enabling students and academic researchers to help companies understand the potential of their data.
About Wharton
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 13,000 participants in executive education programs annually and a powerful alumni network of 98,000 graduates.
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