Tag: smalld

people, love, charity and family concept - close up of child and male hands holding red heart shape at home
December 1, 2015 | In the News | Washington Post

Prof. Deborah Small in the Washington Post

Prof. of Marketing Deborah Small explains the psychology behind charitable donations.

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santa & mrs. claus shopping
November 23, 2015 | In the News | TotalRetail

Prof. Deborah Small on TotalRetail

Prof. of Marketing Deborah Small is featured for her research that examines how consumers’ online experiences impact their in-store purchases.

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ghosts hand
November 18, 2015 | In the News | Vox

Prof. Deborah Small in Vox

Prof. of Marketing Deborah Small explains why the “identifiable victim effect” is so powerful.

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Wedding rings on the background of money
October 28, 2015 | In the News | BBC Online

Prof. Deborah Small on BBC Online

Prof. of Marketing Deborah Small is noted for her research that finds the spending habits of married couples.

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pink ribbon
August 6, 2015 | In the News | WHYY-FM

Prof. Deborah Small on WHYY’s “The Pulse”

Prof. of Marketing Deborah Small discusses big brands becoming involved with advocacy marketing campaigns.

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small210x141
July 1, 2015 | In the News | Inc.

Prof. Deborah Small in Inc.

Prof. of Marketing Deborah Small is cited for her research that finds when bragging can be beneficial.

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MadMen210x141
May 27, 2015 | In the News | Washington Post

Prof. Deborah Small in the Washington Post

Prof. of Marketing Deborah Small is noted for research that explains how emotions drive charitable giving.

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small210x141
March 29, 2015 | In the News | Financial Times

Prof. Deborah Small in the Financial Times

Prof. of Marketing Deborah Small is highlighted for research she co-authored that finds bragging can enhance your reputation.

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small_deborah
October 30, 2014 | In the News | The Baltimore Sun

Prof. Deborah Small in the Baltimore Sun

Prof. of Marketing Deborah Small offers commentary on what drives people to support certain charities.

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SmallLodish210x141
August 18, 2014 | In the News | Newsworks

Profs. Deborah Small and Leonard Lodish on WHYY’s Newsworks

Prof. of Marketing Deborah Small and Emeritus Prof. of Marketing Leonard Lodish comment on the success of the ALS Ice Bucket Challenge.

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small_deborah
August 4, 2014 | In the News | The New York Times

Prof. Deborah Small in the New York Times

Prof. of Marketing Deborah Small explains why Girls Inc.’s new marketing campaign resonates with our culture.

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mollicksmall210x141
July 17, 2014 | In the News | NPR

Profs. Ethan Mollick and Deborah Small on NPR

Asst. Prof. of Management Ethan Mollick and Assoc. Prof. of Marketing Deborah Small comment on what motivates people to support peculiar crowdfunding campaigns.

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small_deborah
December 20, 2013 | In the News | Washington Post

Prof. Deborah Small in the Washington Post

Assoc. Prof. of Marketing Deborah Small offers commentary on beauty companies that have taken political stances in their advertisements.

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small_deborah
December 2, 2013 | In the News | The Philippine Star

Prof. Deborah Small in The Philippine Star

Assoc. Prof. of Marketing Deborah Small is cited for her study on how emotions drive charitable giving.

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small_deborah
February 4, 2013 | In the News | Daily Mail (UK)

Prof. Deborah Small in the Daily Mail (UK)

Assoc. Prof. of Marketing Deborah Small is featured for her study on pursuing self-interest while avoiding feelings of guilt.

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small_deborah
December 1, 2012 | In the News | Columbus Dispatch

Prof. Deborah Small in the Columbus Dispatch

Assoc. Prof. of Marketing Deborah Small is cited for her research on motivations for charitable giving.

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Small McGrath
November 12, 2012 | In the News | Forbes

Profs. Deborah Small and Monica McGrath in Forbes

Assoc. Prof. of Marketing Deborah Small and Adjunct Assoc. Prof. of Management Monica McGrath offer commentary on how masculine norms impact women in the workplace; a recent Knowledge@Wharton article is cited.

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small_deborah
October 19, 2012 | In the News | Economic Times of India

Prof. Deborah Small in the Economic Times of India

Assoc. Prof. of Marketing Deborah Small is cited for her research on pursuing self-interest without feeling guilty.

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small_berman
October 10, 2012 | In the News | Yahoo! India

Prof. Deborah Small and Jonathan Berman, Wharton doctoral candidate, in Yahoo! India

Assoc. Prof. of Marketing and Psychology Deborah Small and Jonathan Berman, Wharton doctoral candidate, are highlighted for their research on pursuing self-interest while avoiding feelings of guilt.

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small_deborah
March 21, 2012 | In the News | Washington Post's "The Root"

Prof. Deborah Small in Washington Post’s “The Root”

Assoc. Prof. of Marketing Deborah Small is cited for her research on how negative stereotypes impact charitable behavior.

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