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Mid-Level Scientists Most Likely to Use New Research Tools, Says Study in INFORMS Journal

Nonmonotonic Status Effects in New Product Adoption is by Yansong Hu of the University of Warwick and Christophe Van den Bulte of the University of Pennsylvania’s Wharton School. It currently appears in the Articles in Advance Section of Marketing Science.…Read More

August 4, 2014   |   Press Releases
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