Marketing Helped Divide Ameria – Here’s How Brands Can Promote Unity
Ad Age | November 15, 2024
Profs. David Reibstein, Jerry Wind, and George Day on the power of brands to bring unity to a divided America.
If You’re Sure How the Next Four Years Will Play Out, I Promise: You’re Wrong
The New York Times | November 12, 2024
Prof. Adam Grant argues that humans are bad at predicting the future, and because of this, we have the opportunity to adapt, learn, and embrace the ever-changing possibilities ahead.
What can airports tell us about modern incivility in the workplace?
HR Executive | November 11, 2024
Prof. Peter Cappelli believes that passenger behavior at airports offers insights into managing the workplace.
Would the Fed ever rely on AI to decide interest rate moves? The risks are high.
MarketWatch | November 9, 2024
Executive Director Sarah Hammer explains the challenges of using AI to direct U.S. central banking decisions.
Climate Change Should Make You Rethink Homeownership
The New York Times | October 29, 2024
Prof. Ben Keys explains how the effects of climate change are impacting the real estate market.
Immigrants are essential to Philadelphia’s economic growth and prosperity
WHYY | September 18, 2024
Prof. Zeke Hernandez says that immigrants are a boon for the economy.
What Should You Do With Your 401(k) When You Retire?
The Wall Street Journal | August 10, 2024
Prof. Olivia Mitchell shares advice on how to manage retirement savings.
Sensible regulations vital for crypto
Central Penn Business Journal | July 26, 2024
Prof. Kevin Werbach believes the time has come for the U.S. to adopt sensible regulations for the cryptocurrency world.
AI Is a Board-Level Concern
Directors & Boards | July 23, 2024
Prof. Kartik Hosanagar argues that boardrooms must guide management toward defining success for a company’s artificial intelligence strategy.
Marketing to Gen X – 3 Challenges Every Brand Must Overcome
Ad Age | July 1, 2024
Prof. Cait Lamberton discusses marketing to Gen X in light of her new book on “Marketplace Dignity.”