Wharton School’s “Future Of Publishing” Conference Features Gordon Crovitz, Former Wall Street Journal Publisher and Martin Nisenholtz, Senior Vice President for Digital Operations at the New York Times

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Wharton faculty and industry experts convene in New York for conference April 30, 2010

PHILADELPHIA– The Wharton School of the University of Pennsylvania is presenting The Future of Publishing: Technology, Publishing and Academia Build a Forum for Solutions, a one-day conference taking place at the Marriott Marquis in New York City on April 30, 2010. Gordon Crovitz, formerly publisher of the Wall Street Journal and currently co-founder of Journalism Online will present a keynote address. Also keynoting is Martin Nisenholtz, Senior Vice President for Digital Operations at the New York Times Company.

The event is a joint effort between the Wharton Lab for Innovation in Publishing (part of the Wharton Interactive Media Initiative, WIMI), Knowledge@Wharton and Wharton School Publishing. The conference will seek insights into how traditional publishing models have been disrupted, fragmented and dissolved. Given that for books, magazines and news organizations, new behaviors and technologies have altered the face of publishing forever, the conference will bring an empirical perspective to examine the emerging technologies and strategies that impact all facets of the industry. It aims to help bring actionable answers to publishing executives across all platforms.

“Digital technology has originated a true revolution in all fields of publishing affording books, newspapers and magazines a new lease on life as well as the tools necessary to once again grow and expand the scope and reach of the product of the intellect into the U.S. and worldwide marketplace,” said Alberto Vitale, former Chairman and CEO of Random House, former chairman of the International eBook Foundation and founder of the Wharton Lab for Innovation in Publishing.

Besides numerous Wharton School faculty members, experts participating in the Future of Publishing conference include: David Carey, Group President, Condé Nast; Chas Edwards, CEO, Digg.com; Elinor Hirschhorn, EVP and Chief Digital Officer, Simon and Schuster; David Steinberger, President and CEO, Perseus Books Group; Kevin Delaney, Managing Editor of the Wall Street Journal Online; Sreenath Sreenivasan, Dean of Student Affairs at Columbia University’s School of Journalism; Steven Wilson, CEO of Fast Pencil as well as representatives from Google, Flurry, Cuil, Open Road Media and Outside.In.

Panelists will discuss emerging publishing issues, including:

  • The publisher of the future and how traditional publishers can adapt to meet changing models
  • The consumer of the future and how emerging technologies will serve consumers’ needs
  • Evolving content distribution methods based on the mobility introduced by new devices and delivery platforms
  • The ways in which social media, search capabilities and hyper-local content strategies are changing how and when consumers obtain the content that interests them
    A complete agenda and registration can be found at: www.whartonpublab.com.

    The first 100 registrants will receive a copy of Social Networking for Business, by Rawn Shah, compliments of Wharton School Publishing. Additionally, Facebook fans of WIMIKnowledge@Wharton or Wharton School Publishing will receive an access code for a 10% discount on registration.

    About the Wharton School
    The Wharton School of the University of Pennsylvania — founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,900 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 85,000 graduates.

    About the Wharton Interactive Media Initiative
    The Wharton Interactive Media Initiative (WIMI) is a data-driven research center focused on interactive media, its analysis and models to predict future outcomes, its effects on global businesses, and the implications for monetization. Working with world-class faculty and top business leaders, WIMI asks and answers the critical questions of this evolving digital world, influencing decision-making across industries and helping companies understand how to monetize the individual-level interactive data that they collect. These goals are achieved through knowledge development and dissemination, industry collaboration, high profile conferences and events, new courses and other student-related activities, and alumni networking.

    The Wharton Lab for Innovation in Publishing (WLIP), under the support and guidance of Alberto Vitale, examines the impact of emerging technologies on the global publishing industry – books, magazines, newspapers and their affiliated business – and changing user habits that influence consumption, pricing and delivery of intellectual property. The key goals of WLIP are to research the influences of emerging technologies and deliver empirically based insights to the general publishing community on best practices, trends, and information critical to the industry. The WLIP also prepares students for the challenges affecting the publishing industry brought on by the advent of shifting content consumption practices and disruptive technologies.

    About Knowledge@Wharton 
    Knowledge@Wharton is a free biweekly online resource that captures knowledge generated at the Wharton School and beyond through such channels as research papers, conferences, speakers, books, and interviews with faculty and other business experts on current business topics. The Knowledge@Wharton network – which includes Chinese, Spanish, Portuguese and Indian editions — has more approximately 1.4 million subscribers worldwide and contains more than 2,000 articles and research papers in its database.

    About Wharton School Publishing 
    Wharton School Publishing is dedicated to presenting the world’s foremost business thinkers in print, audio, and interactive formats. All titles must be approved by a senior Wharton faculty review board to ensure that they are timely, important, conceptually sound, empirically based, and implementable. The editorial focus on applicable knowledge, along with multi-media publishing, enables readers to gain new insights into the issues shaping the future of business, and plan and take action to achieve their goals. Wharton School Publishing is a partnership between Pearson, the world’s leading education company, and the Wharton School of the University of Pennsylvania.Contacts
    Wharton Communications
    Peter Winicov, 215-746-6471
    winicov@wharton.upenn.edu


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