Secrets of International Business Success Detailed in New Book, ‘The New Multinationals’

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Authors Mauro Guillen and Esteban Garcia-Canal examine the success of Spain’s multinational companies to demonstrate how networking and other traditional methods can be used to conquer global markets

PHILADELPHIA — How is it that during a global economic crisis which has stymied many businesses seeking to expand abroad, that Spain has cranked out some of the most successful and thriving multinational success stories, even when faced with 20% unemployment and a declining GDP? The answers lie in a new book released this month by global economists Mauro Guillen and Esteban Garcia-Canal entitled, “The New Multinationals.”  More »

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