Customer Analytics Initiative Launches at The Wharton School

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The Wharton Interactive Media Initiative Broadens Focus to Customer Analytics

The Wharton Interactive Media Initiative (WIMI), a research center at The Wharton School of the University of Pennsylvania, announces its expansion to become the Wharton Customer Analytics Initiative (WCAI). Through the Wharton Customer Analytics Initiative, world-class researchers collaborate with leading-edge businesses to ask and answer critical data-driven questions. Many businesses have come to the recent realization that customer analytics is at the heart of what will give them a meaningful competitive edge; WCAI will help them understand how to leverage the individual-level data that they collect about their customers’ online and offline behaviors.  More »

 

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