Wharton School Launches Knowledge@Wharton High School, a Portal to Help Teenagers Learn Business Basics and Gain Financial Literacy

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New site targets teenagers and teachers; delivers financial literacy; offers articles, games, videos and video glossary of key business terms

Philadelphia — The Wharton School of the University of Pennsylvania announces the launch of Knowledge@Wharton High School (http://kwhs.wharton.upenn.edu), a free, regularly updated web publication aimed at high school students and their teachers. The site, the first of its kind offered by a major university, will promote financial literacy and a deeper understanding of how business works by presenting articles, videos, learning simulations and interactive tools. With this launch, Knowledge@Wharton High School becomes the newest member of the Knowledge@Wharton network, a portfolio of online journals offering business analysis and research to a global audience in 189 countries.

Each edition of Knowledge@Wharton High School will include articles on a wide variety of topics that are of interest to teenagers – ranging from entrepreneurship, sports, fashion and food to the environment, career planning, social impact and technology. In addition, the site will include a glossary of business terms defined by Wharton professors, an interactive stock market/portfolio management game and a Teachers’ Room where high school teachers can share lesson plans, blogs and other teaching resources with one another. With social media components embedded throughout, the site will give both students and teachers the opportunity to contribute to a vivid, highly interactive community experience. All content on the site will be completely free, though users will be required to register. All registered users will be offered a free e-book on leadership.

“We developed KWHS for teenagers seeking to learn more about business in a user-friendly web environment,” says Robbie Shell, managing director of Knowledge@Wharton. “The idea is to show students that no matter what they are interested in, an understanding of business, markets and the economy is necessary if they want to succeed.”

The site’s distinctive features reflect input from the Knowledge@Wharton team, the Wharton undergraduate division, Wharton’s Lauder Institute of Management & International Studies, business leaders and alumni. In addition, thanks to the leadership of Boris Hirmas Said, chairman of Tres Mares Group and former member of the board of Lan Chile, KWHS will launch in both English and Spanish with plans for future language editions. “Whether accessing the site in Spanish or English, in the Americas or around the world, I am confident students will share my enthusiasm for Knowledge@Wharton High School and its many innovative learning tools,” says Hirmas Said, who will lead the KWHS Advisory Board as Chairman.

The site’s tagline is “Your Introduction to Business,” and its potential reach is large: More than 21 million students between the ages of 15 and 19 live in the United States, with approximately 600 million worldwide. “With Knowledge@Wharton High School, we have the chance to increase economic and career opportunities around the world as we fill a gap in business knowledge at the high school level,” says Wharton management professor Mauro Guillen, director of the Lauder Institute.

Knowledge@Wharton High School is the latest addition to the award-winning Knowledge@Wharton Network whose members include Arabic Knowledge@Wharton (Arabic), China Knowledge@Wharton (Chinese), India Knowledge@Wharton (English), Universia Knowledge@Wharton (Spanish and Portuguese) and the original English language Knowledge@Wharton. The Network also includes academic partner sites at Singapore Management University, Emory University, Arizona State University and the Australian School of Business. In addition, the Knowledge@Wharton Network collaborates with Goldman Sachs’s 10,000 Women program to operate a portal for women entrepreneurs in emerging economies. As of March 2011, the Network has approximately 1.7 million subscribers in 189 countries

For more information about Knowledge@Wharton High School please visit http://kwhs.wharton.upenn.edu.

La versión en español del comunicado de prensa se encuentra disponible aquí: http://www.wharton.upenn.edu/news/knowledge-at-wharton-high-school-spanish.cfm

About the Wharton School and Knowledge@Wharton

The Wharton School of the University of Pennsylvania— founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,800 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 86,000 graduates.

Knowledge@Wharton is a free biweekly online resource that captures knowledge generated at the Wharton School and beyond through such channels as research papers, conferences, speakers, books, and interviews with faculty and other business experts on current business topics. For more information: http://knowledge.wharton.upenn.edu.

Peter Winicov
Senior Associate Director, Wharton Communications