The new Wharton Executive Education Essentials Series offers business leaders the knowledge they need to face today’s challenges and prepare for the future.
Philadelphia, PA— The Aresty Institute of Executive Education is pleased to announce the launch of Wharton Executive Education Essentials, a new line of digital books. Each book in the series, which provides the essential knowledge successful managers need in a specific area of business, is written by a member of the Wharton School of the University of Pennsylvania’s globally renowned faculty drawing directly from Wharton Executive Education courses they teach. Each book is aimed at managers and is filled with real-life business examples. Wharton Executive Education Essentials provides today’s leaders the knowledge they need to excel in today’s difficult business environment while leveraging tomorrow’s opportunities. The first two books in the series are: Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isn’t, and Why It Matters, by Wharton Professor Peter Fader and Wharton Executive Education Finance & Accounting Essentials, by Wharton Professor Richard A. Lambert.
Wharton Executive Education Customer Centricity Essentials, is authored by renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative. The book helps businesses radically rethink how they relate to customers. Professor Fader provides a roadmap for revamping your organization, performance metrics, and product development in order to make sure you meet the needs of your most valuable customers.
Fader says, “The aim of Wharton Executive Education Customer Centricity Essentials is simple: to give you a clear and concise understanding of what customer centricity is and isn’t, to help you understand why a customer-centric outlook might prove crucial to your bottom-line success in today’s super-fast, super-competitive environment, and to guide you around the pitfalls that other companies have faced when attempting to implement customer-centric initiatives.”
Wharton Executive Education Finance & Accounting Essentials, from Richard A. Lambert, Miller-Sherrerd Professor of Accounting at the Wharton School of the University of Pennsylvania, demystifies financial statements and finance concepts and shows you how you can apply this information to make better business decisions for long-term profit.
Lambert says, “The goal of Wharton Executive Education Finance & Accounting Essentials is to help you recognize how your actions and strategies are linked to the economic value they create. Understanding financial statements is critical to business success because they allow you to assess how well your strategies have been performing so that you can revise and improve them. Accounting and finance skills are also essential in evaluating and comparing strategic decisions, especially for long-term investments where the benefits don’t occur for years.”
Wharton Executive Education Essentials books are published by Wharton Digital Press and are available anywhere, at any time. They are available as electronic books that are immediately downloadable to any e-reader and as paperback editions sold through online retailers. At only 20,000 to 40,000 words, books in the Wharton Executive Education Essentials series provide a concise yet comprehensive summary of the critical business information that is most relevant to today’s leaders in an easy-to-read format.
In 2012, new installments in the series are planned covering topics such as strategy, innovation, decision making, and global strategy. All Wharton Digital Press books are available for download at leading retailers, including Amazon, Barnes&Noble.com, and Apple iBookstore. For a full list of retailers, visit wdp.wharton.upenn.edu.
“The books in this series allow today’s leaders to experience the essence of Wharton Executive Education wherever and whenever they want it. Our globally renowned faculty brings each topic to life through real business examples,” said Jason Wingard, Vice Dean of Wharton Executive Education.
A free chapter of each book is available to the public online. Visit:
http://wdp.wharton.upenn.edu/books/customer-centricity-essentials/ and
http://wdp.wharton.upenn.edu/books/finance-and-accounting-essentials/.
To request an interview, review copy of the book, or an excerpt please contact Amber Harper, M Booth Assoc at 212-481-9440 or AmberH@mbooth.com.
About the Authors
Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. He is also the Co-Director of the Wharton Customer Analytics Initiative, an academic research center focused on fostering productive collaborations between data-driven firms and top academic researchers around the world. Fader has been quoted or featured in The New York Times, Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. He has also won many awards for his teaching and research accomplishments. In 2009, Fader was named a “Professor to Watch” by the Financial Times, which discussed his interest in “the swathes of hard data consumers generate through their spending habits.”
Richard A. Lambert is Miller-Sherrerd Professor of Accounting at the Wharton School of the University of Pennsylvania, where he teaches finance and accounting in the MBA and Executive Education programs, as well as seminars in the doctoral program. The recipient of several teaching awards, his articles have appeared in The Accounting Review, Journal of Accounting Research, Journal of Accounting and Economics, Rand Journal of Economics, and Strategic Management Journal.
About the Wharton School and Wharton Digital Press
The Wharton School of the University of Pennsylvania— founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 88,000 graduates.
Wharton Digital Press was launched in collaboration with Knowledge@Wharton, by the Wharton School of the University of Pennsylvania, as an innovative all-digital publishing initiative that publishes relevant, accessible and empirically based business knowledge to readers wherever and whenever they need it.
Wharton Digital Press brings together communities of readers and authors committed to identifying and solving the critical problems business managers face today. Leveraging a wide range of cutting-edge digital technologies, Wharton Digital Press helps inspire authors to develop bold, insightful messages, and communicate in creative ways with their audiences. Managers and policy makers need new sources of innovative and practical knowledge that will enable them to deal with the problems of the present and the challenges of the future. Wharton Digital Press takes advantage of the Wharton School’s global presence to disseminate relevant business knowledge from the world’s leading experts to readers wherever and whenever they need it. Wharton Digital Press’s eBooks and print-on-demand books are distributed by Constellation, a service of The Perseus Books Group, which offers complete digital services for independent publishers, including ebook distribution and sales, digital print-on-demand, as well as a suite of digital marketing tools.