The Wharton School of the University of Pennsylvania announces a partnership that will reach thousands of readers in the Middle East and North Africa: Wamda and Arabic Knowledge@Wharton, the online journal of the Wharton School will offer tailored content to entrepreneurs directly from one of the world’s leading business schools.
Readers will be able to access a knowledge base that includes interviews with Wharton faculty and exclusive conversations with industry leaders. Anyone seeking guidance on the MENA region will benefit from featured analyses of regional trends, success stories, and articles on best practices.
Additionally, Wamda, the platform that empowers entrepreneurs through investment, content and programs, and Arabic Knowledge@Wharton will jointly author reports for their specialized audience, which counts senior executives and leaders from government, academia and the media. Collectively, Wamda and Arabic Knowledge@Wharton reach over 150,000 people monthly in the region, offering content both in English and Arabic.
“The Middle East is fast developing into a hub for the emerging global economy,” said Bulent Gultekin, Associate Professor of Finance at the Wharton School, and Academic Director of the Wharton Center@CERT, Abu Dhabi. “Wharton is very interested in understanding the region’s growth and its future economic roles.”
To further support entrepreneurs, Wamda and Arabic Knowledge@Wharton will jointly host online interactive sessions with Wharton faculty and experts and Arabic Knowledge@Wharton will provide Wamda members with more access to seasoned advice at select events.
“This partnership is a natural extension of Wamda and Wharton’s shared belief in leveraging the web to inspire and empower entrepreneurs throughout the MENA region,” said Habib Haddad, CEO of Wamda.
The partnership with Wamda extends Wharton’s presence in the Middle East. The business school entered into an agreement with the Higher Colleges of Technology and the Center of Excellence for Applied Research & Training (CERT) in the United Arab Emirates, opening the Wharton Center@CERT, Abu Dhabi in 2010.
The center acts as a hub for the MENA Region where the Wharton School conducts research, hosts seminars and events for UAE-based and regional business and management executives, and publishes Arabic Knowledge@Wharton.
“The readership of Arabic Knowledge@Wharton is spread across the globe,” said Pankaj Paul, managing editor of Arabic Knowledge@Wharton and general manager of the Wharton Wharton Center@CERT, Abu Dhabi. “It demonstrates the great interest people have in understanding the role the Middle East plays in the global economy. Our partnership with Wamda will allow us to reach an even broader audience and to better cover the topics and issues that matter to them.”
Wamda (www.wamda.com) is a platform designed to empower entrepreneurs in the Middle East and North Africa (MENA) region using a 360-degree approach. Launched in 2010 at the Celebration of Entrepreneurship event sponsored by Abraaj Capital, its goal is to fill the gaps in the emerging MENA ecosystem by investing both financial and intellectual capital in startups to inspire and nurture entrepreneurship at large. Wamda’s news platform (www.wamda.com) delivers content designed to inform and educate entrepreneurs, from breaking news to tutorials, video webinars, and interviews showcasing the region’s success stories. Its contributors report from Cairo, Tunis, Amman, Beirut, Damascus, Dubai, Abu Dhabi, Muscat, and Riyadh.
About the Wharton School and Arabic Knowledge@Wharton
The Wharton School of the University of Pennsylvania— founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 88,000 graduates.
Arabic Knowledge@Wharton (knowledge.wharton.upenn.edu/arabic/) is the Middle East edition of the Knowledge@Wharton network. Since its launch in 1999, Knowledge@Wharton, the Wharton School’s award-winning online journal of business research and analysis, has evolved from a single website into a network of sites that provide cutting-edge knowledge and timely business analysis to more than 1.7 million registered users in 200 countries.
Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania. The site, which is free, captures relevant knowledge generated at Wharton and beyond by offering articles and videos based on research, conferences, speakers, books and interviews with faculty and other experts on current business topics. The Knowledge@Wharton network – including Chinese, Spanish, Portuguese, Indian, Arabic and High School editions – has more than 1.7 million subscribers worldwide.