2nd Annual Wharton Future of Advertising Super Bowl Ad “Tweet Meet”

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New this year, panelists will rate ads in four key categories, assessing creative, business and social impactPhiladelphia, PA—The Wharton School of the University of Pennsylvania’s Future of Advertising Program announced today that it will host the second annual “Wharton Future of Advertising Super Bowl Ad Tweet Meet” featuring thought leaders from across the industry along with Wharton marketing professors commenting on Super Bowl TV ads live via Twitter.

This panel will begin Tweeting their impressions about the ads shown in the big game at 7:30 pm ET at www.myfoa.net and #whartonfoa.

The Tweet Meet will feature a panel of experts and pundits from the worlds including Wharton marketing faculty, advertising executives, students and journalists. Among those scheduled to weigh in with praise, criticism and/or befuddlement:

• Scott Goodson, Founder and Chairman, Strawberryfrog (@scottfrog)

• Brandon Berger, Chief Digital Officer, Worldwide, Ogilvy & Mather (@brandonberger)

• Faith Popcorn, Founder & CEO, BrainReserve (@FaithPopcorn)

• Regan Ebert, Vice President of Marketing, Dr. Pepper Snapple Group (@ReganEbert)

• Jennifer Rooney, CMO Network Editor, Forbes ( @jenny_rooney)

• David J. Reibstein, Professor of Marketing, the Wharton School

“Our inaugural Tweet Meet last year was phenomenally successful and we expect an even greater response this year,” Catharine Findiesen Hays, Managing Director of the Wharton FoA Program added. “This initiative is part of our year-long efforts to bring together Wharton scholarship, advertising agencies, media and corporate marketers for creative dialogue. With the support of our Global Advisory Board and the event’s co-creator, Scott Goodson, Chairman of StrawberryFrog, we have assembled some of the finest minds from across the new, more broadly-defined field of advertising and marketing.”

Goodson, who also authored UPRISING said, “The SuperBowl is the largest marketing event of the year. Some of the best, most talked about marketing is launched on the SuperBowl. Others use it as an opportunity for marketing innovation. All of us on the Second Annual Wharton Future of Advertising Super Bowl Ad Tweet Meet will be giving our colorful comments live – thumbs up and thumbs down – and debating the cross cutting implications of the ads.”

According to Hays, a new addition to the Tweet Meet is the planned rating of ads live during the Super Bowl by panelists. Panelists will judge ads in four categories:

1. Word of Mouth (wom): Will members of the public really love it and will they talk about it online and offline?

2. Creative Excellence (ce): Is the ad creatively excellent?

3. Business Impact (bi): Will this achieve the advertiser’s business objectives?

4. Societal Impact (si): Will this campaign have a positive impact on society?

Results of the judging will be posted at www.myfoa.net Monday, February 6, 2012.

Also on February 6, Catharine Findiesen Hays, a Wharton (@Wharton) MBA alumna with years of marketing industry experience, will provide her views of Super Bowl advertising, her panelists’ Tweet Meet comments and overall industry trends. To book her for TV or phone interviews contact Peter Winicov, Wharton Communications: 215-746-6471 or winicov@wharton.upenn.edu.

About the Wharton School and the Wharton Future of Advertising Program

The Wharton School of the University of Pennsylvania— founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 88,000 graduates.

The Wharton Future of Advertising Program. Led by Dr. Yoram (Jerry) Wind, in the SEI Center for Advanced Studies in Management, the Program provides an intellectual hub to study, debate and influence the global trends and innovations in the broadly-defined advertising field and their impact on business results, consumers’ lives and society. At the heart of the FoA Program is a Global Advisory Board of more than 65 forward-looking thought leaders from across industry and academia who come together, along with others from their networks of influentials, to share and debate innovations, insights and trends.

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