Wharton Seminars for Business Journalists to Hold “Buzz, Engagement & Connectivity” Program at Wharton | San Francisco, June 27, 2012

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Wharton Professors Kevin Werbach and Jonah Berger to Lead Sessions On “Gamification” and “The ‘Most E-Mailed’ List: Virality, Word-of-Mouth & Buzz”

San Francisco, CA

What: Through intensive lectures and hands-on exercises, the Wharton Seminars for Business Journalists, led by the Wharton School’s most prominent professors, help reporters gain a better understanding of key business and economic issues. This one-day program will feature Wharton Professors Kevin Werbach and Jonah Berger on “Gamification” and “The ‘Most E-Mailed’ List: Virality, Word-of-Mouth & Buzz” respectively.

The Wharton Seminars for Business Journalists, now in its 44th year, offers participants an opportunity to expand their knowledge, increase their exposure to leading experts and broaden their perspectives in a stimulating environment. This program is free of charge and open to a limited number of journalists.

When: June 27, 2012, 8:30 a.m. – 4:00 p.m. Registration deadline: June 20, 2012.

Where: The Seminar will take place at

Wharton | San Francisco
2 Harrison Street, 6th floor
San Francisco, CA 94105

How: Registration is required to attend this free Seminar. Visit the Seminar application.

Who: In recent years, reporters from media outlets such as the San Francisco Chronicle, New York Times, China News, CNN, Les Echos, CNBC India, Nikkei, Marketplace, Reuters, Bloomberg and Los Angeles Times have attended.

Eligibility: Applications are open to those employed as a print, broadcast, or online business journalist for legitimate media companies.

Key Take-Aways: Today’s global economy requires a strong foundation in business and economic knowledge for business journalists. At the Wharton Seminars for Business Journalists, participants:

• Gain an in-depth understanding of the fundamentals of business strategy including the role of leadership, the economy and competitive vision;

• Interact with colleagues from some of the world’s leading business news organizations.

• Receive a Wharton School Certificate of Completion

For complete information on the Wharton Seminars for Business Journalists, visit http://www.wharton.upenn.edu/journalists or contact Peter Winicov, Senior Associate Director, Wharton Communications at +1-215-746-6471 or communications@wharton.upenn.edu.

About the Wharton School

The Wharton School of the University of Pennsylvania— founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 88,000 graduates.