April 29th event presented by Wharton Professors Eric Bradlow and Peter Fader, Co-Directors of the Wharton Customer Analytics Initiative.
Philadelphia, PA, April 15, 2016 – The Wharton Customer Analytics Initiative’s (WCAI) annual conference, Successful Applications of Customer Analytics, will be held on April 29, 2016 at the Logan Hotel in Philadelphia. The event, organized by WCAI and marketing professors Eric Bradlow and Peter Fader of the University of Pennsylvania’s Wharton School, will feature organizations that have successfully implemented, or furthered, customer analytics efforts.
This Wharton conference brings together practitioners to hear presentations from an array of industries. This year, the event boasts two keynote addresses that will bookend the day: Sandra Nudelman of JP Morgan Chase, and Ian di Tullio from Qatar Airways. The full agenda also features analytics leaders from American Apparel, Chase, Comcast Spectacor, Google, The Michael J. Fox Foundation, and Microsoft. Speakers will use a variety of formats to present their findings such as “fireside chats,” panels, and case studies.
“There aren’t many events like the WCAI conference. While many events talk about customers and data, the WCAI conference is the only event that I’ve been to that really helps you make customer analytics actionable;” said the 2015 keynote, Justin Cutroni, Analytics Evangelist from Google, “The detailed presentations, quality of speakers, and free-sharing of ideas makes this an extremely actionable event. I walked away with a long list of contacts and topics to learn about.”
In previous years, this Wharton conference has drawn more than 250 industry practitioners from over 60 organizations to hear detailed presentations about how companies are using customer analytics to better understand and leverage their customer-level data. At the 2015 event, Dave Hastings, Netflix’s director of product analytics, data science and engineering, spoke about how customer analytics helped them decide which original series Netflix produced and which ones they didn’t. Hastings said, “We have had a whole catalogue of things we did not make. We wanted early on to be careful, and it has worked out.”
Along with two keynote addresses, 2016 attendees will experience an interactive day with ample Q&A time and networking opportunities. Follow conference updates via @WhartonCAI.
About the Wharton Customer Analytics Initiative
The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and application of customer analytics methods. Through our innovative Research Opportunity program and R&D “crowdsourcing” approach, WCAI enables academic researchers from around the world to help companies understand how to better monetize the individual-level data they collect about customers through the development and application of new predictive models. We marry our work with companies and researchers around the world with a range of co-curricular student programs that foster talent development and recruitment.
About the Wharton School
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 participants in executive education programs annually and a powerful alumni network of 94,000 graduates.
Phyllis Gobel, Associate Director, Media Relations, the Wharton School
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