Wharton Digital Press Launches New Online Bookstore Powered by Zola

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Offering a curated selection of books by Wharton School faculty and Wharton Digital Press authors

 Introductory Offer: Four Featured Leadership Ebooks Free for a Limited Time

Philadelphia, PA, February 15, 2017—Wharton Digital Press has launched a new bookstore enabling readers to discover books authored by faculty of The Wharton School of the University of Pennsylvania and Wharton Digital Press authors. Aimed at a general audience of business and public policy readers, the Wharton Digital Press Bookstore carries a curated selection of books in ebook, print, and audiobook formats.

“For the first time, The Wharton School has a central location, with global reach, to promote books by its faculty, regardless of publisher, alongside Wharton Digital Press authors’ books,” explains Stephen J. Kobrin, Executive Director of Wharton Digital Press.

To celebrate the launch of Wharton Digital Press’s new initiative, four leadership ebooks will be offered for free in the bookstore for a limited time. The offer ends February 16, 2017, at 5 pm ET. The books include:

  • The Strategic Leader’s Roadmap, by Harbir Singh and Michael Useem
  • Leading Successful Change, by Gregory P. Shea and Cassie Solomon
  • The Engaged Leader, by Charlene Li
  • The Leader’s Checklist, by Michael Useem

To download the books, please visit: wdp.wharton.upenn.edu/book/strategic-leaders-ebook-bundle/

Wharton Digital Press, founded in 2011, publishes actionable, award-winning, and bestselling books for the global business community. One of Wharton Digital Press’s key goals is to operate as a laboratory to test new innovations in digital reading technologies and content delivery and distribution. A new wave of disruptive retail technologies opened the door for Wharton Digital Press to launch its own bookstore. The Wharton Digital Press Bookstore utilizes The Everywhere Store® Powered by Zola.

Joe Regal, CEO of Zola Books, said, “We’re excited that Wharton Digital Press is launching their new bookstore with The Everywhere Store, our powerful, free technology that enables any website to make any book available in any format. We believe it’s good for readers, who can buy books directly on the site without having to be sent elsewhere, and good for partners like Wharton Digital Press, who get total access to all the data and analytics, and can easily offer specials, bulk discounts, bundles, and other premiums that make their readers happy.”

Wharton Digital Press launched the bookstore to showcase the depth and breadth of Wharton faculty research and thought leadership; fuel discovery of books by Wharton faculty and Wharton Digital Press authors; and take advantage of a new technology to deepen Wharton’s global brand awareness.

“Launching a Wharton Digital Press Bookstore using Zola’s innovative new technology is a natural outgrowth of our interest in leveraging the latest digital technologies to deliver relevant, accessible, conceptually sound and empirically based business knowledge to readers whenever and wherever they need it around the globe,” said Shannon Berning, Executive Editor of Wharton Digital Press.

About the Wharton School
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates ongoing economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and a powerful alumni network of more than 95,000 graduates.

About Wharton Digital Press
Wharton Digital Press was established to inspire bold, insightful thinking within the global business community. In the tradition of The Wharton School of the University of Pennsylvania and its online business journal Knowledge@Wharton, Wharton Digital Press uses innovative and interactive digital technologies to help managers meet the challenges of today and tomorrow.

Wharton Digital Press accomplishes this mission through two primary efforts. As publisher of short-form, digital business books, Wharton Digital Press publishes award-winning, fast-reading business books in a format that fits with the busy lives of the global business community. Through the Wharton Digital Press Bookstore, Wharton Digital Press offers a central location to discover books authored by The Wharton School’s faculty and Wharton Digital Press authors. To learn more, please visit wdp.wharton.upenn.edu.

About Zola Books
Zola Books’s mission is to provide technology tools to everyone who cares about books. Whether with its Everywhere Store® widget, which makes it easy to sell any book in any format anywhere online and make more money doing so, or its best-in-class recommendation engine Zola Recommends, or its free branded reading apps for Apple and Android, Zola empowers authors, booksellers, publishers, and more to reach readers directly. To learn more, please visit www.zolabooks.com or contact Anita Perala: anita.perala[AT]zolabooks.com.