Mayor James Kenney to Attend Wharton School Amazon HQ2 Student Competition Finals Oct. 13 on University of Pennsylvania Campus

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What: The Wharton School is pleased to harness its entrepreneurial, analytical and communications talent to support the City of Philadelphia’s efforts to bid for Amazon’s second headquarters. Two complementary contests for students are now launched: a Writing Competition conceived by the Wharton Communication Program and the Amazon HQ Case Competition developed by Wharton undergraduate students.  A celebratory Final presentation event on October 13 on the Penn campus will feature Mayor James Kenney, Wharton student presenters and Wharton deans.  (Note: Amazon is not a sponsor of either contest.)

When: October 13, 2017, 10:00 a.m. -12:00 noon

Where: Hoover Lounge, Wharton School, University of Pennsylvania

How: Registration is required to cover this event.  Email with your coverage interest

Event Timeline

9:40am Hoover Lounge doors open, Check-In

Laura Gao, Wharton Undergraduate Senior, Introduction & Welcoming Remarks

·         Welcome Mayor Kenney

10:10am Mayor Kenney’s Remarks
10:15am Laura – Welcome’s Penn Communication Program director, Lisa Warshaw for recognition of Wharton Amazon Writing Competition finalists
10:20am Amazon HQ2 to Philly Case Competition finalists participate in photo opp with Mayor

Introduction of Judges and the competition itself

10:30am – 11:20am Case Competition Finalists Teams Present (10 minutes per team, 4 teams)
11:20am Judges exit for deliberations, Vice Dean Lori Rosenkopf’s thank you & open reception
11:40am Winner is announced
12:00pm Reception & Event end


Additional detail/Contest 1: Amazon HQ2 to Philly Case Competition

The (a student publication) and MUSE (a Penn marketing club) are hosting a case competition for students to pitch a proposal to the Mayor of Philadelphia. Teams of 2-4 enter under one of these subtopics:

1. Financial and tax incentives
2. Talent base and employee life incentives
3. Strategic tech-focused incentives
4. Current and new legal incentives


  • Oct. 4–All submissions due
  • Oct. 4 to Oct. 8 (Fall Break) – Judging professors score and choose finalists
  • Oct. 13, morning–Finals presentation
  • Oct. 13, afternoon-Case competition winners announced
  • Oct. 19–deadline for cities to submit proposals to Amazon

Additional detail/Contest 2: Wharton Amazon Writing Competition

Given that Wharton, Amazon, and Philadelphia all pride themselves on their strong writing cultures, the Wharton Communication Program has developed a business-themed writing competition that allows Wharton students to advocate for Philadelphia—the city that wrote the nation into being—in a way that highlights this shared commitment to the written word.

The competition consists of two contests, one for Wharton undergraduates and one for MBAs. Judges will consider four criteria when reading submissions, which should range from 500-750 words each:

  • Logical structure
  • Strong supporting arguments
  • Engaging style
  • Overall persuasiveness


  • 5 – All submissions due
  • Week of Oct. 8 (Fall Break) – Finalists will be selected by a distinguished panel of journalists, and will have their memos reviewed by the proposal team at Philadelphia’s Department of Commerce
  • Oct. 13, Finals presentation
  • Oct. 19–deadline for cities to submit proposals to Amazon

To register contact Peter Winicov, Director, Wharton Media Relations at +1-215-746-6471 or

About the Wharton School

Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 participants in executive education programs annually and a powerful alumni network of 96,000 graduates.