New Book Explains Why Long-Term Thinking Is Your Best Short-Term Strategy

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In GO LONG, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel reveal how some of the world’s most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth.

PHILADELPHIA, PA, MAY 8, 2018—The lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail?

In GO LONG: WHY LONG-TERM THINKING IS YOUR BEST SHORT-TERM STRATEGY (May 8, 2018, Wharton Digital Press), authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take readers behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.

  • Why did CEO Larry Merlo allow CVS to take a $2 billion hit—on purpose?
  • How did CEO Alan Mulally maneuver Ford’s $48 billion turnaround?
  • How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy?
  • Why did CEO Paul Polman’s turn back to Unilever’s original mission of leading with a purpose to fuel profits?
  • How did CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet?
  • How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?

These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there’s a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.

Called a “mandatory read” by David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group, GO LONG is a critical resource for leaders who want their organizations to survive over the long-term and for anyone who cares about the global economy.


“To improve the state of this world, here is a primer for doing so.”
—Klaus Schwab, Founder and Executive Chairman, World Economic Forum, and author, The Fourth Industrial Revolution

GO LONG combines insightful analysis with inspiring stories to show CEOs, boards, and investors how purpose-driven strategies can create important economic and societal benefits.”
—Rosabeth Moss Kanter, Harvard Business School Professor and Chair and Director‎, Harvard Advanced Leadership Initiative



Dennis Carey is a Vice Chair of Korn Ferry and founder of the CEO Academy®. Brian Dumaine is a contributor to Fortune magazine. Michael Useem is professor and director of The Wharton School’s Leadership Center. Rodney Zemmel is senior partner at McKinsey and managing partner for New York, Boston, and Stamford. They are the organizers of the CEO Academy®, the annual off-the- record gathering of chief executives.


Wharton Digital Press was established to inspire bold, insightful thinking within the global business community. In the tradition of The Wharton School of the University of Pennsylvania and its online business journal, Knowledge@Wharton, Wharton Digital Press uses innovative digital technologies to help managers meet the challenges of today and tomorrow.

As an entrepreneurial publisher, Wharton Digital Press delivers relevant, accessible, conceptually sound, and empirically based business knowledge to readers wherever and whenever they need it. Its format ranges from ebooks to print books available through print-on-demand technology. Directed to a general business audience, the Press’s areas of interest include management and strategy, innovation and entrepreneurship, finance and investment, leadership, marketing, operations, human resources, social responsibility, and business–government relations.


Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The Wharton School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 participants in executive education programs annually and a powerful alumni network of 96,000 graduates.

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By Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel
On Sale May 8, 2018
Wharton Digital Press
Ebook: $14.99 | 978-1-61363-089-1
Paperback: $18.99 | 978-1-61363-088-4