Wharton Customer Analytics to Celebrate 10th Anniversary at Annual Conference Featuring Evite, Cadillac and Microsoft

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Two-day event will explore how companies leverage analytics with keynote addresses and hands-on seminars

PHILADELPHIA, PA – The Wharton Customer Analytics Initiatives (WCAI), a part of the Wharton School of the University of Pennsylvania, will host its annual conference, Successful Applications of Customer Analytics, May 9-10, 2018 at the Inn at Penn. The event will feature hands-on workshops and presentations from organizations including Evite, Cadillac, Microsoft and McKinsey & Company who are focused on how to better monetize the individual-level data they collect about customers.

“We are at the tip of the analytics iceberg that is going to shake all businesses,” said Raghu Iyengar, Associate Professor of Marketing at Wharton and Co-Director of the Wharton Customer Analytics Initiative. “Our annual conference gives a front row seat to see how analytics has positively impacted a wide variety of businesses!”

After the overwhelming positive feedback from last year, the 2018 conference will again offer half-day technical workshops. This year, workshops will feature instructors from Amazon Web Services and McKinsey & Company. Designed as a set of break-out sessions, registrants will have the opportunity to attend either “Intro to Deep Learning and Sentiment Analysis” or, “Practical Recommendation Systems.” Workshops will be held on Wharton’s campus on May 9th, and will culminate with an Opening Reception to celebrate WCAI’s 10th anniversary.

On May 10th, the day-long program will kick-off at the Inn at Penn featuring both an opening keynote address and closing keynote address from Deborah Wahl, G’92, WG’92, CMO, Cadillac, and Victor Cho, W’93, CEO of Evite, respectfully. The full speaker lineup includes presentations from Madison Reed, Teradata, Two Six Capital, ZS Associates and more.

“I found the Wharton Customer Analytics Conference incredibly valuable [last year],” said Jennifer Marcou, General Manager, Relationship Marketing & Privacy, Microsoft. “It was insightful to see similarities and differences in challenges and approaches of leveraging data across different industries and businesses. The combination of business and academic perspective inspired me to think differently about business problems I face in my team.”

Each year, the conference welcomes 250 industry practitioners from over 60 organizations to hear first-hand accounts of how companies are using customer analytics to better understand and leverage their customer-level data. Follow conference updates via @WhartonCAI on Twitter and join the conversation using #wcaiconf.

Note on abbreviations:

  • WG – Wharton MBA alumna/us
  • W – Wharton undergraduate alumna/us

About the Wharton Customer Analytics Initiative

The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and application of customer analytics methods. Through its innovative Research Opportunity program and R&D “crowdsourcing” approach, WCAI enables academic researchers from around the world to help companies understand how to better monetize the individual-level data they collect about customers through the development and application of new predictive models. WCAI marries its work with companies and researchers around the world with a range of co-curricular student programs that foster talent development and recruitment.

About the Wharton School

Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 participants in executive education programs annually and a powerful alumni network of 96,000 graduates.