The Wharton Customer Analytics Initiative (WCAI), of the University of Pennsylvania’s Wharton School will launch its new Analytics Accelerator Challenge on September 5, 2017, accepting applications through September 25. …Read More
The Wharton Customer Analytics Initiative’s (WCAI) annual conference, Successful Applications of Customer Analytics, will be held on April 29th, 2016 at the Logan Hotel in Philadelphia.…Read More
The Wharton Customer Analytics Initiative (WCAI), a research center at the Wharton School of the University of Pennsylvania, today announced the release of the Buy ꞌTil You Die Models (BTYD) Package through the R Project for Statistical Computing, a free software environment for statistical computing and graphics.…Read More
Research Reveals New Models for Measuring How Individual Ad Creatives and Timing Impact Individual Viewers, Uniquely…Read More
The Wharton Customer Analytics Initiative (WCAI), a research center at The Wharton School of the University of Pennsylvania, is pleased to announce a new workshop for analytics professionals, “Probability Models for Customer-Base Analysis.”…Read More
In partnership with Hearst Magazines and the Direct Marketing Association’s Analytics Council, the contest begins on June 1…Read More
The Wharton Interactive Media Initiative Broadens Focus to Customer Analytics…Read More
