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WCAI

Wharton Customer Analytics Initiative Launches New Analytics Accelerator Challenge

The Wharton Customer Analytics Initiative (WCAI), of the University of Pennsylvania’s Wharton School will launch its new Analytics Accelerator Challenge on September 5, 2017, accepting applications through September 25. …Read More

August 22, 2017   |   Press Releases

2016 Wharton Customer Analytics Conference to Feature Speakers from Data-driven Firms Including Google, Chase, American Apparel and Qatar Airlines

The Wharton Customer Analytics Initiative’s (WCAI) annual conference, Successful Applications of Customer Analytics, will be held on April 29th, 2016 at the Logan Hotel in Philadelphia.…Read More

April 15, 2016   |   Press Releases

Wharton Customer Analytics Initiative Announces Buy ‘Til You Die (BTYD) Models Package Release

The Wharton Customer Analytics Initiative (WCAI), a research center at the Wharton School of the University of Pennsylvania, today announced the release of the Buy ꞌTil You Die Models (BTYD) Package through the R Project for Statistical Computing, a free software environment for statistical computing and graphics.…Read More

August 27, 2012   |   Press Releases

Organic Partners With the Wharton Customer Analytics Initiative to Develop New Models for Online Ad Effectiveness

Research Reveals New Models for Measuring How Individual Ad Creatives and Timing Impact Individual Viewers, Uniquely…Read More

September 19, 2011   |   Press Releases

Wharton Customer Analytics Initiative and Wharton Executive Education Announce Innovative New Workshop

The Wharton Customer Analytics Initiative (WCAI), a research center at The Wharton School of the University of Pennsylvania, is pleased to announce a new workshop for analytics professionals, “Probability Models for Customer-Base Analysis.”…Read More

August 8, 2011   |   Press Releases

Wharton Customer Analytics Initiative to Support the Hearst Challenge, a Contest to Increase E-Mail Relevancy

In partnership with Hearst Magazines and the Direct Marketing Association’s Analytics Council, the contest begins on June 1…Read More

May 19, 2011   |   Press Releases

Customer Analytics Initiative Launches at The Wharton School

The Wharton Interactive Media Initiative Broadens Focus to Customer Analytics…Read More

January 11, 2011   |   Press Releases
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